Privacy & data protection

Last updated: August 2026

Vertex ANPR is an automated number plate recognition (ANPR) service built by Vertex Studios and operated on behalf of parking operators and landlords ("our clients") on private land in the UK. This page explains how vehicle data is handled by the service, and how this website itself treats your data.

What the ANPR service captures

• Vehicle registration marks (number plates) of vehicles entering and leaving a monitored site
• A plate photograph and an overview photograph of the vehicle
• Timestamps of entry, exit and any contravention event
• The written reason and rule settings behind each enforcement decision

The service does not use facial recognition and does not attempt to identify drivers or passengers from imagery.

Why it is processed, and under what basis

Vehicle data is processed for the purposes of parking management and enforcement on private land: checking plates against a site's permit list, applying the site's parking rules, and producing evidence of contraventions. The lawful basis is legitimate interests: the landowner's and operator's interest in managing parking on their land, assessed and documented per site.

For each site, the parking operator (and, where applicable, the landowner) is the data controller. Vertex Studios acts as a data processor providing the detection and evidence service. Where a contravention proceeds to a parking charge, DVLA keeper enquiries and the notices themselves are carried out within the Vertex service by its appointed accredited processors, under the registrations and obligations that govern keeper data.

How long data is kept

Evidence (photographs and plate reads) is kept on a per-site retention schedule set by the site's controller, and is deleted automatically when that period ends. A minimal audit record of enforcement decisions (the written reason and rule settings, without imagery) is retained lawfully for accountability and appeal handling.

Sharing

Evidence packs for contraventions are shared with the site's parking operator and with the accredited processors appointed within the Vertex service to issue, defend and recover parking charges. Data is not sold and is not used for marketing.

Your rights

Under UK GDPR you can request access to, correction of, or erasure of your personal data, object to processing, and complain to the Information Commissioner's Office (ico.org.uk). If your query concerns a specific parking event or charge, the site's operator is the controller - contact details appear on site signage and on any notice you receive. For anything about the Vertex ANPR service itself, contact contact@vertexstudios.co.

This website

This website sets no cookies and uses no third-party analytics service. We record anonymous, aggregate usage on our own server (pages viewed, approximate device size, referring site, and whether the enquiry form was used) to understand how the site performs. IP addresses are never stored: they are converted to a short daily token that cannot be traced back to you, and nothing is stored on your device. We honour Do Not Track. If you submit the pilot enquiry form, the details you enter are sent directly to our own server, recorded there and emailed to us, and are used only to reply to your enquiry. They are not passed to any third-party form or marketing service. Number plates shown in imagery on this site are fictional.